Research blog: Commercial Conventions

Research: Commercial Conventions


I have decided that I am going to do a Degree Antiperspirant commercial. In these commercial, the audience usually sees people doing all types of physical activity while also viewing different circumstances when the product is needed. 

  • They wear costumes such as their basketball shoes, shorts, tights, long compression shirts, and etc
  • Props include Jump ropes, bikes, towels, water bottles, game controller, and etc

  • Their appearance is usually fit, and sweaty, with added glisten to their skin as their performing
  • The score through the commercials are fast-paced sounds that are meant to make the audience feel motivated and empowered to be active

Conventions in Degree commercials include symbolic check marks throughout and the image of someone running as the symbol idolizes, while ending with the infamous slogan "Freshness activated when you move"

The commercial can sometimes include ethos- showing multiple quick second flicks of individuals being active with a funny tone in the background to top it off with how you will still be fresh after any/all activities









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